Bakers Basco has invested in GPS technology to track the whereabouts of their equipment and has a dedicated team for recovering delayed, lost, or stolen items. The company is seeking collaboration with market traders and other industries to ensure that misplaced equipment found at market sites is returned to the supply chain, reducing the need for more plastic production to replace them.
To support this effort, Bakers Basco is encouraging anyone who comes across their bread baskets to report their findings, and will arrange for free collections. They can be reached via a recovery email. email@example.com
Bakers Basco, founded in 2006 by major UK bakery companies, manages a pool of reusable Omega Baskets and dollies as part of the circular economy. These items can be recycled multiple times, contributing to sustainability efforts and reducing the environmental impact of the bakery industry's logistics operations.
This poster campaign showcases Bakers Basco's commitment to minimising the environmental footprint of the bakery industry's operations and promoting responsible use of equipment across various sectors and will be distributed across market sites nationwide.
Bakers Basco is a joint venture set up in 2006 by five of the UK’s leading plant bakers, including Allied Bakeries, Fine Lady Bakeries, Frank Roberts & Sons, Hovis and Warburtons - representing more than 55% of the bakery market in the UK - to buy, manage and police the use of a standard basket for the delivery of bread to retailers and wholesalers.
Our current pool of equipment includes approximately four million baskets and 500,000 heavy-duty wheeled dollies, which are used by bakers to deliver bread to their customers on a daily basis. A cost-effective and environmentally-friendly solution, our bakery equipment is custom designed, sturdy, reusable and recyclable, contributing in a positive way to the Circular Economy, as part of our commitment to reduce our impact on the environment.
Bread basket theft (or conversion) is the Achilles’ heel of the baking industry. It’s an issue that has plagued bakers for many years - with typical losses in excess of 60% and, in extreme cases, in excess of 100%.
I wanted to take a moment to thank you all for your contribution to our national awareness campaign which ran during 2022. It's been a challenging few years, but together we've accomplished so much in repatriating these very valuable assets back into the circular economy.
As we move forward into 2023, I want to emphasise how the importance of continuing to reduce the amount of bread delivery baskets that are being stolen or recycled illegally. We will continue to deliver on that promise alongside the tremendous help from the public and grocery trade.
Please don't hesitate to reach out if you need support or have any ideas for how we can improve. Let's keep pushing forward to make a more positive impact.
- Paul Empson, General Manager, Bakers Basco